Youtube's ASMR Videos are Free Sound Therapy
Updated: Sep 19
Whispers, tapping, and crinkling packaging: it’s all pretty standard fare in your average ASMR video on Youtube. It may not be everyone’s cup of tea, but for those who get “the tingles”, there’s no better feeling in the world than pressing play and being sent to another world.
For the uninitiated, ASMR stands for Autonomous Sensory Meridian Response, which is a term that was coined back in 2010 by Jennifer Allen in reference to a feeling that most commonly manifests as tingles down the neck and spine in response to a relaxing trigger. ASMR videos became popular on Youtube around 2012 with creators like GentleWhispers ASMR and WhisperingLife leading the way.
Most creators whisper or speak softly into a microphone in hopes of relaxing their audience. In a world where most social media stars compete to be the loudest people on a platform, this community bucks the trend for something completely different.
Of course, the tingles that many experience aren’t experienced by every viewer and some just tune in for relaxing visuals and stress-free soundscapes to zone out. If you’re unfamiliar with the genre you may even experience disgust or confusion. It’s not for everyone and it doesn’t try to be.
But for those that enjoy it, the tingles are a neurological feeling that mirror warm water being poured over someone’s head and shoulders.
Similar sensations can be experienced in sound therapy treatments or even during orgasms. While some ASMR content definitely veers into that latter category, most studies have shown that the genre of video acts as a free version of sound therapy.
But the market for Youtube’s relaxation content has boomed in popularity. With mainstream creators talking about the genre and even trying to create ASMR videos themselves as one-off experiments, you’ve likely come across one or two videos in this style yourself. In fact, the most popular creator in this niche at the moment has over 2 million subscribers, ready to have chills sent down their spines.
There’s a trigger for this sensation for everyone out there, getting as specific as tapping on a raw egg for 42 minutes with acrylic nails. But you can also find endless results for clinical roleplays, using spray bottles, and people tapping on their teeth.
This world of ASMR is expansive and it’s only getting bigger. New channels pop up every single day, hoping to amass an audience of loyal fans. But at the end of the day, most creators aren’t doing it for the fame. The goal of any ASMRtist is to help people disconnect and calm down from the stresses of the world, now more than ever.
The concept of sound therapy has been around for decades and has been shown to have proven results in children, adults, and even animals, but finding a sound therapy session near you can be wildly expensive. Especially nowadays, people’s budgets are tighter than ever. Finding an ASMR trigger that suits your needs is just a quick Youtube search away, though.
The way the world is going right now, it’s almost a no-brainer. ASMR videos are definitely going to continue to skyrocket in popularity in the years to come. Brands like W Magazine and even IKEA are capitalizing on the trend, exposing wider audiences to this form of sound therapy. It’s only a matter of time before it fully reaches the mainstream.
Give it a try and find the trigger that speaks to you. Happy tingling!